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Best of both worlds: When friends form a professional alliance
Friendships in Kenya are increasingly blending with careers, as professionals find their closest circles doubling up as support systems, collaborators, and networks.
Ever looked around at your friend group and realised… it feels more like a startup than a squad? One handles contracts, another drafts press releases, someone else is building a media kit for your birthday.
Maybe it’s because, without realising it, we’ve basically recruited each other like HR managers on a mission. Our group chat is a mashup of designers, analysts, marketers, and consultants, a LinkedIn network disguised as a hangout squad.
