Investing in Airbnb: What you need to know

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Mainstream hotels are being given a run for their money by Airbnbs. FILE PHOTO | NMG

The digital economy continues to disrupt many traditional business models. From online media houses to social media, to digital taxi-hailing platforms, to accommodation - the list is endless. One of the areas where Kenyans have invested heavily is online-supported short-term rentals, popularly known as Airbnbs.

Airbnb is an American multinational that operates as an online marketplace for short-term homestays and serviced accommodation, also called vacation rentals.

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