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Families snap up matching pyjamas to nurture bonds

From left: Victor Munyaka, Cynthia Omwenga, Beatrice Mwangi, Rael Odipo and Co-founder of Keliam kids Baby shop Edwin Mokaya showcase their matching Christmas pyjamas at Keliam kids Baby shop in Utawala on November 13, 2024.

Photo credit: Billy Ogada | Nation Media Group

By  Jackson Ngari

Contributor

Nation Media Group

Matching pyjamas has never been an African festivities tradition; food has.

However, today the desire to depict togetherness, colliding with new pressures from social media, is propelling demand for matching pyjamas. And this is increasingly turning into a new revenue stream for December entrepreneurs.

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