How eyelashes became a big business

Njanja Kimani of N&K Lashes during the interview at her Westlands studio on November 19, 2021. PHOTO | DIANA NGILA | NMG

In downtown Dubois Road in Nairobi, a new kind of business is booming. Fake eyelashes, also known as falsies. Tens of shops on this small stretch of road, which has turned into a one-stop shop for beauty products, restock fake eyelashes on almost a monthly basis.

“Eyelash extensions are big business. I sell up to 100 pairs of lashes every day, to both retailers and wholesalers,” says one shop owner.

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Note: The results are not exact but very close to the actual.