In downtown Dubois Road in Nairobi, a new kind of business is booming. Fake eyelashes, also known as falsies. Tens of shops on this small stretch of road, which has turned into a one-stop shop for beauty products, restock fake eyelashes on almost a monthly basis.
“Eyelash extensions are big business. I sell up to 100 pairs of lashes every day, to both retailers and wholesalers,” says one shop owner.