Influencer barbers are on the rise, will men shift loyalty?

Epitome Barbers

Charles Kimani shaves a client at Epitome Barbers in Nairobi on May 15, 2024.

Photo credit: Billy Ogada | Nation Media Group

This barbershop on Nairobi’s Kimathi Street is almost like a film studio. As the hum of clippers echoes throughout the room, there is a camera to capture the shave.

Every barber has a ring light to provide enough light as they record the men's before and after haircuts. These photos and videos will be posted on the barbershop's social media pages with thousands of followers.

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