Meet the marathoner behind Viceroy success

James Wahome has been with Distell for 12 years, strengthening brands under its portfolio. But it’s the growth of the Viceroy brand — Distell’s flagship brand — that his greatest achievements might hem on.

He has played a pivotal role in promoting the success of Viceroy, which was introduced in the market in 1998 and is currently sending 50 people to Cape Town in a campaign meant to reward its faithful consumers.