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All or nothing: Saving the Jaguar brand

Jaguar E-Paces on display in South Africa.

Photo credit: File | Nation Media Group

By  Gavin Bennet

Columnist

Is it true that the Jaguar brand is about to become past tense?   Peli.

Maybe.  Maybe not.  There’s certainly pressure for the marque to redefine and re-establish itself as part of the JLR (Jaguar Land-Rover) stable now owned by Tata.

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