“Try not to become a person of success, but rather try to become a person of value” to paraphrase Albert Einstein.
Value creation begins with aiming to confront the problem the customer faces. Begin to see further, ‘get out of your own head space’ and see what is upsetting them. See what you never noticed before, despite possibly looking at something 100 times. See things differently. What do customers’ value, what is [really] important to them? It’s not only price, may also be the importance of time saving convenience, or perhaps having a sense of trust and peace of mind ?
