I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out,” said Jeff Bezos, who just stepped down as CEO of online retailer Amazon.
In 2020, Amazon’s annual revenues topped $386 billion, for a company that started selling books online in 1994, and then pivoted into a platform business model, selling just about everything, for other retailers. “Amazon is what it is because of invention,” said the departing CEO.