When Crimson Multimedia opened Motion Cinemas in Greenspan Mall in Nairobi’s Donholm, they expected a good return on their investment. For a long time, movie theatres were concentrated in Nairobi’s Central Business District and upmarket estates, and by opening one in the heart of Eastlands, the investors were demystifying movie-going as a privilege of the wealthy.
“When we launched in November 2019, the turn was better than we had anticipated,” Mr Celcius Allo, the General Manager of Motion Cinemas says.
