Kenyans are watching with displeasure this week as the significant scandal unfolds in London, Silicon Valley, and Washington,D.C. The scandal brought a sharp drop in Facebook’s share price equating to a Sh360 billion decrease in its market value in only one day. American regulators are pouncing.
Facebook allowed a third party to exploit the personal data of millions of users to build psychographic profiles categorising targeted voters into neurotic introverts, religious extroverts, fair-minded liberals, or fans of the occult. Warnings from Kenya’s Daily Nation to America’s New York Times came forth this week to warn Facebook users on how to better protect their data shared with the social media behemoth.
