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Supporting tree-planting as a sustainable business practice

Members of the public plant tree seedlings during the Kaptagat Forest Annual Tree Planting exercise held at Kaptagat Forest in Elgeyo Marakwet County where 11,000 seedlings were planted on July 23, 2021.  PHOTO | JARED NYATAYA | NMG

By  ERIC NAIVASHA

Sustainable development in business has widely been interpreted to mean adopting strategies and activities that meet the needs of the enterprise and stakeholders today, while protecting, sustaining and enhancing the human and natural resources needed later.

This interpretation recognises that businesses can only achieve real growth by taking care of the needs of the business enterprise and those of its stakeholders.

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