Joel Stephen Rao is used to the hype. He is calculative, like a Mafia don. And why not? For one he has the temperament.More importantly, he leads an organisation that operates with the cold precision of a scalpel to an artery. In a career that burns steadily, he cut his teeth knowing where the next frontier is and being there to lead the charge.
Now, at 34, he is the CEO of a global juggernaut: Dentsu Digital Brands (Isobar, iProspect and Merkle).“I lead a team of 174 professionals,” he says.
