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Innovative thinking: Are you doing the identical and expecting different?
Planning is comfortable and easy, anyone can do it, and everyone does. But strategy is tricky, requiring a leader to confront the uncomfortable problems facing the company.
“Insanity is doing the same things and expecting different results” is a thought often attributed to Albert Einstein.
Kenyan market leaders of tomorrow, that will rival today's success of Safaricom and Equity Bank, will come from the most unexpected places. Bright ideas that can lead to profitable innovations, exist at the fuzzy edges of organisations.
