The AI way or the highway: Why becoming AI-centric is crucial for business success

Artificial Intelligence

The media and entertainment industry has undergone a significant transformation in recent years, driven by advanced technologies.

Photo credit: Courtesy | Reuters

After a few years of relative technological stability, Generative AI has taken the world by storm — so much so that McKinsey estimates that any business that's not connected to AI will become obsolete in the next three years.

AI-native businesses — businesses built with AI at their core — are already on the rise. Existing corporates that need time to implement change need to take heed. Generative AI has created an inflection point where AI-centric models are moving ahead at lightning speed, and organisations that are still on the fence are rapidly becoming left behind.

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