The legendary Albert Einstein opined that light travels faster than sound which is why most people appear bright until they speak. The average Kenyan professional often focuses more on their image rather than their intellectual output.
The ability to communicate effectively through the written word remains a timeless skill that can propel professionals to unparalleled heights of career success. Well-crafted writing is a key ingredient in any industry. The myriad forms in today’s work arena include letters, emails, text messages, memos, proposals, social media posts, minutes and presentations. People judge you all the time, by how you dress, speak and ultimately how you write. So why not write well?
