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Safaricom drops focus on growing e-store Masoko

Safaricom Plc chief executive Peter Ndegwa announcing Sh74.7 billion net profit for the full year ended March 2020 on April 29. PHOTO | COURTESY

By  Patrick Alushula

Business Reporter

Nation Media Group

Safaricom #ticker:SCOM has cut focus on growing its e-commerce platform Masoko to concentrate on key product lines such as M-Pesa.

The telco says Masoko was started in 2017 is no longer among its priority areas and it is now willing to forge partnerships with other e-commerce players for the benefit of M-Pesa.

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