British multinational Diageo Plc’s proposed purchase of extra shares in EABL is driven by the listed brewer’s improved returns to investors and a desire to raise its holdings in the company to match the level it owns in other African subsidiaries.
EABL remains one of the most efficient firms in generating returns on shareholder funds at the Nairobi Securities Exchange (NSE), owing to its maturity in terms of capital investments and a large market share in the beer industry.