The cost of Keg beer is set to rise by up to Sh8.40 from next month after EABL signalled that it will no longer absorb the excise tax adjustment for inflation for the product that targets the lower end of the beer market.
The brewer has been shielding Keg consumers from the annual inflation adjustment since it was introduced in 2018, but now argues that it does not have the capacity to absorb additional tax increases on their behalf.
