Shrinkflation: Why sizes of products are shrinking

A customer shops for dairy products at Naivas supermarket in Nyeri. PHOTO | JOSEPH KANYI | NMG

Kenyan manufacturers are quietly downsizing their packages and product sizes without lowering prices as they embrace shrinkflation in the wake of a sharp rise in the cost of production.

A Business Daily research has found that the phenomenon - borrowed from elsewhere in the world -- is quickly catching up across almost all product categories from toilet paper, yoghurt, bread to confectionery.

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Note: The results are not exact but very close to the actual.