Kenya’s marketing campaigns in international and domestic exhibitions, including in the US, attracted Sh117.8 billion in fresh investments in the year to June 2024, a new government progress report shows, surpassing a target of Sh100 billion.
The value of investments as a result of State-sponsored campaigns abroad and locally represents a growth of 57.68 percent over Sh74.71 billion in the prior year, according to the State Department for Investments Promotion.
