Kenya is among top five countries illegally enjoying streaming English Premier League (EPL) matches denying soccer clubs billions of shillings in revenues.
The study by AI-powered sports sponsorship and marketing technology firm GumGum Sports and global authority on digital piracy Muso was commissioned by an undisclosed elite EPL club. It found China, Vietnam, Kenya, India and Nigeria enjoyed the billion-shillings content for free benefitting advertisers but not the clubs.
