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Bid to market all county gems as a one-package deal
A dhow race during the Lamu Cultural Festival. The country has many events that can generate considerable global interest if put in a national tourism calendar. FILE PHOTO | NMG
Governors want to be involved in creation of a national tourism products combination, where a calendar of county events will guide Kenya’s global marketing strategy.
The Council of Governors (CoG) said the multi-million-shilling foreign forays by State agency officials should incorporate their views as managers and hosts of tourist attractions, thereby helping create a unique county specific sub-product that generates local interest and revenue.
