Kenyan lenders opened new branches in rural counties last year in a bid to expand their branch network and boost their physical presence despite the increasing shift by customers from brick-and-mortar banking to fast and convenient digital banking.
Central Bank of Kenya data (CBK) shows that lenders opened three new branches in the rural counties of Isiolo and Trans Nzoia and two branches each in Embu, Kericho, Nyeri and Taita Taveta to increase their brand presence in those counties and cater to customers who still rely on traditional banking for transactions.
