Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Kenya losing competitive edge in global tourism market
Tourism Cabinet Secretary Najib Balala (centre) with Tourism Research Institute chair Jennifer Barasa (left) and Tourism PS Fatuma Hirsi (right) on March 19, 2018. PHOTO | WACHIRA MWANGI | NMG
Kenya is losing its competitive edge in the global tourism market to less endowed destinations due to failure to adapt and innovate in line with global trends.
This is according to the government, which has also cited over-reliance on seasonal foreign tourists and a perception that Kenya is an expensive stop.
