The word ‘startup’ will forever be linked to Silicon Valley, the home of some of the prominent tech companies in the US. The concept started in the US but every corner of the world has adopted it. In Africa, the number of valuable startups is on the increase.
But what is a startup and why should we take keen interest? An article in Forbes Advisor by Rebecca Baldridge and Benjamin Curry explains that startups are rooted in innovation and aim to remedy deficiencies of existing products or create entirely new categories of goods and services, while disrupting entrenched ways of thinking and doing business for entire industries.
