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Blend tech, people for work success
Ethical lapses embarrass and erode the trust PR exists to build. While strategic roles may rise, entry-level and tactical positions face pressure, as AI commoditises routine tasks.
Anyone who has spent time in rallying knows that success is never about speed alone. A powerful engine counts for little if the suspension, tyres and navigation are not working together. Winning comes from creating the right conditions for people and machines to perform at their best. The same principle applies in business.
Today, every business leader is asking the same question: how can we use artificial intelligence (AI) to become more efficient, innovative and competitive? Organisations across East Africa are investing in AI, cloud technologies and digital solutions to transform how they operate.
