Buy Now, Pay Later headwinds facing Safaricom’s Faraja

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Lipa na M-PESA signs. FILE PHOTO | DIANA NGILA | NMG

The new consumer finance model dubbed 'Buy Now Pay Later' (BNPL) sets the stage for an interesting play. Will it drive consumer sales amid stubbornly high inflation standing at 7.9 percent?

Will it drive conversion rates when consumers are faced with high spending cuts on account of a slowing economy?

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Note: The results are not exact but very close to the actual.