The gig economy has blossomed in the past decade, not only in Kenya, but on a much broader scale in Africa. We have witnessed more online marketplaces for short-term and freelance jobs developing rapidly. Analysts say that this is only the beginning for developing economies, as more apps and players enter the market.
A report by Visa (SSA), Kenya ranks third in total volume of e-commerce in 2019 and 2020, South Africa was first, Nigeria came second. According to the report, the most important e-commerce enablers are the ability to access financial services, digital payment channels and digital infrastructure.
