The hallmark of today's society are constant change, unpredictability and digital disruption. Companies must be nimble to manage this unpredictability because satisfying ever-changing needs more efficiently, swiftly and cost-effectively is what defines success.
Gaining a competitive advantage is the goal of agility. According to Deloitte, it's about improving a company's ability to "react to and capitalise on its changing operational environment." Being agile, according to McKinsey, involves a paradigm shift in which business and technology are no longer separated: it's all about digital change.
