Organisations have been described as inanimate and incapacitated, with no soul or conscience by Mervyn King. He explains further that leaders in an organisation are the ones who provide the organisation with a soul and conscience as well as the capacity required to operate. As a result, the views about an organisation, whether good or bad, rests on the conscience of its leaders.
The leaders of an organisation get to define the organisation’s purpose and the role the organisation plays in society. They set the strategy based on the material issues contained in the mission statement, the business activities, and the key performance indicators (KPIs) used to measure performance and reported on by the organisation.