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Image over impact: The founder’s dilemma
Founders who rush to become the face of their venture often discover the hard truth: you can’t scale yourself. You can’t hashtag your way out of structural flaws.
“Hype can open doors, but only substance keeps them from closing.”
By the time a startup goes public, will the spotlight fall on the company’s logo—or the founder’s face? This question framed our discussion in Episode 8 of Founders’ Battlefield: should the brand come first, often through a visible founder persona, or should the product lead, with the brand following?
