Influencers are social media users with a sizable following who partner with companies to market products which may be of interest to their followers, whilst the companies benefit by directly accessing the target audience of their products.
The influencers market the products or service by providing testimonials about the products or service to their followers whilst the company expects an increase in sales from this approach. In 2019, it is estimated that companies around the world spent $6.5 billion on influencer marketing. In 2021, that market is estimated to have grown to $13.8 billion.
