Retailers must innovate to be competitive

Shoppers at a supermarket in Nairobi. FILE PHOTO | NMG

The downward spiral of local giant retail store, Nakumatt, has been a puzzle to both academics and analysts. But not all is lost. Innovation could catapult it from the abyss.

Much has been said as to what happened, but immediate suspicion was that the family-managed company was failing because of poor management, failure to innovate and inability to cope with a rising competitive environment.

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