Strategic investor tactics for thriving in tough economy

Maintaining transparent financial records, developing a clear borrowing strategy, and demonstrating prudent financial management are essential steps.

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Kenya’s economic outlook in 2024 presents a complex scenario. On the surface, there is cause for optimism—inflation is at a historic low of 2.7 per cent, the lowest in 12 years, and interest rates have dropped to their lowest levels since 2020.

Yet for many Kenyans, this macroeconomic data fails to reflect the daily challenges they face. Limited access to credit, the widening gap between stagnant wages and the soaring cost of living paint a more sobering picture.

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Note: The results are not exact but very close to the actual.