Kenya’s economy thrives on the vibrancy of its small and medium-sized enterprises (SMEs), with family businesses forming a significant portion of this ecosystem. These enterprises, ranging from retail shops to agricultural ventures, are often the backbone of local communities, providing jobs and fostering economic resilience.
Family businesses are a dominant force in Kenya, with estimates showing they contribute up to 80 percent of the country's gross domestic product (GDP). This large share represents the core of the nation's entrepreneurial spirit and economic growth.
