Prime

Private data: Treating headache of unsolicited marketing messages

Life is increasingly becoming a data-mining game, partly with the hard-to-ignore e-commerce transactions. FILE | FOTOSEARCH

By  FRANCIS MONYANGO

The life of a Kenyan in 2021 is a big data-mining game. Personal information is shared in the course of financial transactions for e-commerce and dial-deliveries which have now become the norm due to the influx of motorcycles.

The result of this data-mining game is the many complaints, mostly on social media, by people about the unsolicited marketing messages they receive.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.

Get it First!

Stay up to date on the editors' picks of the week.

Latest

  1. PRIME Kenyans with over half a million in bank revealed

  2. PRIME New Bill forces banks, M-Pesa to share customer data

  3. PRIME Inside Dangote’s IPO and how Kenyans can take part

  4. PRIME Clerical jobs stage a comeback as banks expand branches

In the headlines

View All