The fallout from recent media reports of sex abuse on some Kenyan tea farms is another wake-up call for local companies to adopt ethical business practices or pay a heavy price in a market increasingly sensitive to social justice, human rights and sustainability.
Within days of BBC News exposing the sex scandal involving farm supervisors linked to James Finlay and Company, American coffeehouse chain Starbucks issued a statement saying it had immediately suspended buying tea from the Kenyan company.