How Google’s ban on user tracking will shake up the advertising industry

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There is riveting news within the complex digital media sector, especially for those online users who place a premium on personal privacy.

Google has announced that it will cease the use of third-party cookies by the year 2022, which means that media companies and advertisers won’t get the kind of access to user data that they have had until now.

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Note: The results are not exact but very close to the actual.