LETTERS: Retool CSR strategies for sustainable development

Guests during a corporate social responsibility strategy meeting in a Nairobi hotel in September 2018. PHOTO | DIANA NGILA | NMG

Today, the global trends require organisations to plainly define their role and consider their economic, social and environmental objectives. This is because in this era no organisation can thrive without taking into cognisance the concept of sustainable development.

Consequently, one-way organisations can achieve sustainable development in Kenya is through corporate social responsibility (CSR). This business concept continues to inform corporate strategies today, in terms of sustainable development. Unfortunately, most organisations are yet to appreciate the role CSR can play in fostering sustainable development objective.

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