Value-addition key to competitive edge in global markets

Value addition: Ekal Meyan, and other workers at Value Villages Food and Leather Limited at Loropio in Turkana County during processing of fish on December 14, 2021. PHOTO | JARED NYATAYA | NMG

Over the past few weeks, Kenyan folks raged with anger at the American fast-food chain Kentucky Fried Chicken (KFC) for not buying local potatoes despite experiencing a shortage of supply.

KFC disclosed that it has not been sourcing for potatoes locally because of quality standards.

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