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American beer Budweiser enters Kenyan market
A mug of Budweiser beer. The firm's entry into the Kenyan market will step up competition for consumers’ wallets. PHOTO | AFP
Budweiser, one of the world’s biggest selling beers, is set to make an entry into the Kenyan market next week stepping up competition for local alcohol consumers’ wallets.
The Kenyan beer market is already served by the biggest local brewer EABL, Keroche Breweries, South Africa’s SABMiller and a host of other imported brands.
