NMG steps up customer engagement with Layar augumented reality app

A sample of the E-Paper app. FILE PHOTO | SALATON NJAU | NMG

Nation Media Group (NMG) shareholders will have a chance to watch video clips on their mobile phones when reading the company’s annual report by scanning select pages with their cameras.

This will be made possible by use of augmented reality (AR), a technology that uses a mobile phone’s cameras and other sensors to combine real and virtual (computer generated) worlds.

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