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Safaricom hits Telkom Kenya with new landline call rates ad
Mr Bob Collymore, Safaricom’s Chief Executive Officer. Safaricom’s landline rates are fixed at four shillings for both intra and cross-network calls. PHOTO | FILE
Safaricom has unveiled a new advertisement depicting its landline rates as being cheaper than rival Telkom Kenya, appearing to rekindle an advertising battle between the two telcos that ended up in court last year.
The advert, appearing in Wednesday’s newspapers, points out that an unnamed operator’s landline rates are 67 per cent more than Safaricom’s cross-network calling rates and 33 per cent more for on-net calls.
