Kwesé Sports, the pan-African sports television company owned by Zimbabwean billionaire Strive Masiyiwa, has secured exclusive African broadcast rights for the US National Basketball Association (NBA) taking the battle for sports viewership in Kenya and the continent a notch higher.
The NBA confirmed that it has a new multi-year deal with Econet Media to show live games and other NBA programmes on Econet’s pay-TV, Internet and mobile platforms in sub-Saharan Africa beginning the 2016-17 season.
