Spanish laundry company targets ‘mama fua’ market

An aerial view of a section of Nairobi. FILE PHOTO | NMG

Spain’s on-demand laundry service, Mr Jeff, is set to launch in Kenya in December with an eye on replacing the informal mama fua segment as it targets homes and businesses with convenient garment cleaning services.

The cash-rich startup that recently raised Sh1.2 billion funding for expansion into new markets has set aside Sh500 million for publicity and marketing of their planned Nairobi, India, Tanzania, South Africa and Israel entries.

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