Inside Telkom’s rebrand that targeted millennials

Telkom changed its colours from orange to blue and yellow. FILE PHOTO | NMG

Telkom Kenya has reported an increase in its customer base by a million people in six months, following its rebranding from Orange Kenya in June 2017, and investing Sh5bn in upgrade of Internet services.

The Communications Authority figures for July-September 2017 were already revealing a jump in Telkom’s customer base by 18.5 per cent from the previous quarter, to 3.4 million, from 2.8 million, increasing market share by 1.2 per cent to 8.4 per cent.

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