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Sanlam to ride on low insurance penetration for growth
Sanlam Kenya Group chairman John Simba said the insurer is refining its strategy to capture emerging segments of the consumer market with disposable incomes. FILE PHOTO | NMG
Financial services company Sanlam Kenya is banking on revamped marketing and sales drives to capture a bigger share of the untapped consumer market.
Sanlam Kenya Group chairman John Simba said the insurer is refining its strategy to capture emerging segments of the consumer market with disposable incomes.
