By 2025, Kenya is forecast to have 35.1 million unique mobile subscribers from 29.6 million in 2017, equivalent to 5.5 per cent of the Sub-Sahara Africa subscriber base. A unique subscriber is an individual who might have multiple network connections. The feat will be mostly achieved by capitalising on populous yet unexploited rural markets, a fresh mobile economy report shows.
The Mobile Economy 2018 Report strongly recommends focus on rural markets to achieve projected goals in the next seven years.
