Lessons that shaped Cellulant into billion-shilling revenue firm

Ken Njoroge’s Cellulant first burst into public limelight with his music ringtone business that saw musicians earn a share of the money paid by music-lovers to access their favourite songs.

While Mr Njoroge enjoyed the limelight, 80per cent of the proceeds were swallowed by mobile operators forcing him to abandon the business and go back to the drawing board.